Big B for Airtel Champions League T20 Cricket

Sports Channel giant ESPN has roped in Bollywood Megastar ‘Amitabh Bachchan’ as its "sports ambassador" for its ad campaign ahead of the forthcoming Airtel Champions League T20 Cricket tournament. The financial terms between ESPN and Bachchan were undisclosed.

The 67-year-old actor, Big B will be seen in ad campaign along the cricket greats like South Africa's Hershille Gibbs, Australia's Andrew Symonds and our own Dada Saurav Ganguly.

The Twenty20 cricket festival which starts on September 10 will be held in South Africa. The tournament will feature 10 Twenty20 domestic teams from around the world with three teams from India namely the IPL 3 Champions Chennai Super Kings, runner up Mumbai Indians and Royal Challengers Bangalore.

Bib B has already completed the shooting of promotional films and stills for print. With Big B joining cricketing extravaganza, the excitement has just doubled. Remember he is also getting ready to host 'kaun banega crorepati 4' replacing the badshah of Bollywood 'Shah Rukh Khan'.