Monday, December 26, 2011

Doom's day Story: Cataclysmic destruction of earth in 2012

Scientists have nailed an alarming prediction about the cataclysmic destruction of earth in 2012.

An erroneous doomsday theory doing the rounds is that a supernova explosion, which releases energy equivalent to that produced during the sun's entire lifetime, could happen in 2012 and harm earthly life.

However, given the vastness of space and the long light years between supernovae, astronomers say with certainty that there is no threatening star close enough to hurt earth.

According to a statement by NASA-Goddard Space Flight Centre, astronomers say that the closest gamma-ray burst on record, known as GRB 031203, is 1.3 billion light years away from the earth.

An erroneous doomsday theory predicts that year 2012 may experience a supernova explosion and the incredible amounts of energy resulting from it – as much as the sun creates during its entire lifetime– may harm life on Earth. However, astronomers are confident that it will not prove
detrimental for life on earth, given the vastness of space and the long times between supernovae.

They can say with certainty that there is no threatening star close enough to hurt Earth.

Astronomers estimate that, on average, about one or two supernovae explode each century in our galaxy. But for Earth’s ozone layer to experience damage from a supernova, the supernovablast must occur less than 50 light-years away. All of the nearby stars capable of going supernova are much farther than this.

Any planet with life on it near a star that goes supernova would indeed experience problems. X- and gamma-ray radiation from the supernova could damage the ozone layer, which protects us from harmful ultraviolet light in the sun’s rays. The less ozone there is, the more UV light reaches the surface.

At some wavelengths, just a 10 percent increase in ground-level UV can be lethal to some organisms, including phytoplankton near the ocean surface. Because these organisms form the basis of oxygen production on Earth and the marine food chain, any significant disruption to them could cascade into a planet-wide problem.

Another explosive event, called a gamma-ray burst (GRB), is often associated with supernovae. When a massive star collapses on itself or less frequently, when two compact neutron stars collide -- the result is the birth of a black hole.

Astronomers estimate that a gamma-ray burst could affect Earth from up to 10,000 light-years away with each separated by about 15 million years, on average. So far, the closest burst on record, known as GRB 031203, was 1.3 billion light-years away.

As with impacts, our planet likely has already experienced such events over its long history, but there’s no reason to expect a gamma-ray burst in our galaxy to occur in the near future, much less in December 2012.

Friday, December 23, 2011

Bologna Motor Show: Never Adapt - The J Challenge

The first day of the Bologna Motor Show saw the national debut of the new special series Jeep Wrangler Arctic and the opening of pre-registration for the "Never Adapt: The J Challenge " game. Available soon on the portal, jeep-people.com, the game is built on a multimedia platform and inspired by the concept of "breaking conventional boundaries''. It will allow users to test their J factor through all the major social networks by testing their compatibility with the values and ethos of Jeep and everything it stands for.


The game is comprised of five challenges - each of them inspired by one of the core values ​​of the Jeep brand: uniqueness, passion, adventure, freedom and authenticity. From Saturday 3rd December, users can start accessing the link neveradapt.jeep-people.com and begin to register for the game, thus ensuring the possibility of receiving a notification when the game officially starts. Each user has a personalised page where they can view their status or progress and archive their results achieved during the game.


After completing each of the five challenges, the score will be calculated on the results of the affinity test with the values ​​of Jeep and activities on various social networks. Once users have completed the challenges, they will have a few days to improve their final score.



Dedicated to those who identify with the core values ​​of the American brand, the game will lead you to discover your wilder, more adventurous side, while acknowledging uniqueness. It will be a journey based on passion, a sense of adventure and freedom – all indicative of those who choose the Jeep brand. The content and implementation on the web were created in collaboration with xister.



Previewed for a national audience in Bologna, the new special series Jeep Wrangler offers an exhibition inspired by the Arctic winter with exclusive stylistic details – 17” blacks wheels and matching hard top Mopar ® accessories. The new special version evokes the extreme conditions of Arctic regions to highlight how, thanks to legendary off-road capability improved by seven decades of technical development, the Jeep Icon is able to master the toughest trails and most challenging driving conditions.

Available in Jeep showrooms by the end of January 2012, the Arctic special version will only be equipped with the 2.8-liter turbodiesel in two-and four-door configuration.


Friday, December 16, 2011

Laureus World Sports awards 2012 Nominees

This year, Formula one world champion Sebastian Vettel and Drivers champion Red Bull Racing are among the nominees to win prestigious Laureus World Sports awards 2012 following their successes this season.

Sebastian Vettel scored 392 points with as many as 11 wins, 15 pole position, 3 fastest lap and  17 podium finishes. Drivers champion Red Bull Racing team too had a wonderful season with 12 victories from 19 races and scoring 650 points.

Chasing Vettel for the "Sportsman of the Year" award are Jamaican sprinter Usain Bolt, tennis world no.1 Novak Djokovic, Tour de France winner Cadel Evans, footballer Lionel Messi and basketballer Kirk Nowitzki.

And fighting it out hard with Red Bull Renault for the team prize are New Zealand's All Blacks, England cricket team, basketball's Dallas Mavericks, FC Barcelona and Japan's female football team.

The nominees are selected by the world's media by ballot method, and the winners by a jury made up of 47 of the greatest sportsmen and women of all time.

The winners will be crowned in London in February.

"This has been a great year for sport and the academy are going to find it extremely difficult to decide who to vote for as winners," said chairman of Laureus World Sports awards, Edwin Moses.

Wednesday, December 7, 2011

World's Most Expensive Car Crash in Japan

 8 Ferraris, 3 Mercedes-Benzes, 2 Toyota Prius and 1 Lamborghini were involved in a 14 vehicle pileup crash on a Japanese highway this Sunday. The cost of the freak accident was more than $1 million, the Daily Yomiuri reports.

Most of the luxury cars were traveling in a convoy for a sports car enthusiasts gathering in Hiroshima, the Associated Press reports.


The AP says the damage could easily top $1 million in a country where even a used Ferrari can fetch $100,000. The Japanese media put the bill as high as $3.8 million, AFP reports.

According to police source, 10 people were hospitalized in the early morning pileup on the Chugoku Expressway in Yamaguchi.

Police believed one of the Ferraris tried to change lanes, hit the median barrier and spun across the freeway. The other cars crashed while trying to avoid hitting the first car.

Later as police reported it was found that 60 year old self-employed man from Chikushino in southern Fukuoka, was driving over the 80km per hour speed limit and lost control of his red Ferrari.

Monday, December 5, 2011

Ebuzzing launches Ebuzzing Labs to demystify Social Media




Ebuzzing’s R&D department reveals never-before-seen tools to help brands and advertising agencies identify the most endorsed content influencers on the net, and better understand the social web. Ebuzzing, the global platform for Social Media advertising, has just launched Ebuzzing Labs, a collection of different Social Media tools, such as blog and video rankings, as well as brand rankings; all of which are exclusive to Ebuzzing.


These tools were developed in response to advertisers’ expectations and requirements for an authoritative and industry-leading view on Social Media campaigns. Ever conscious of the importance of understanding Social Media, in order to develop and maintain sophisticated digital strategies, advertisers are often at a loss to fully grasp what is happening in this space. It has become essential to not merely analyse a singular platform, but to cross reference data from multiple sources in order to fully understand the complex Social Media landscape.

Ebuzzing Labs revolve around 4 key offerings:
  • Blog rankings
  • Video rankings
  • Brand rankings
  • News rankings


Thursday, December 1, 2011

Kimi Raikkonen Returns to Formula One with Renault Lotus

Former world champion Kimi Raikkonen will make an eagerly anticipated comeback to Formula One next season after signing a 2-year contract with Renault, the team which will be called as Lotus in 2012. The taciturn but party loving Kimi, who won 18 races, 62 podiums and 16 pole positions with McLaren and Ferrari in a Formula One career that started with Sauber in 2001, remains hugely popular among F1 fans who know him as the 'Iceman'. The 32 year old Raikkonen won his first world championship title with Ferrari in 2007 but quit Formula One two years later and switched to rallying.

Kimi said the two years he spent in rallying had been useful for him as a driver, but that he had an overwhelming hunger to return to Formula One. "I have been impressed by the scope of the team's ambition. Now I'm looking forward to playing an important role in pushing the team to the very front of the grid," added the Finn.

The team, no longer owned by Renault, will race under the name of their title sponsor Lotus in 2012. They did not say who Raikkonen's team mate would be, although
Russian Vitaly Petrov has a contract for 2012. Poland's Robert Kubica, the Pole who was supposed to be Renault's leading driver this year, will not be there after missing the entire season due to life-threatening injuries sustained in a rally accident in February. Out of contract with Renault at the end of this year, Kubica's chances of racing in 2012 now look more remote after Raikkonen's appointment, although he has been linked to Ferrari.

Raikkonen's presence means the Formula One grid for the first time in its history will have six champions — the others being Fernando Alonso, Jenson Button, Lewis Hamilton, Michael Schumacher and Sebastian Vettel lining up to start the next season in Melbourne, March 2012.

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