Friday, December 23, 2011

Bologna Motor Show: Never Adapt - The J Challenge

The first day of the Bologna Motor Show saw the national debut of the new special series Jeep Wrangler Arctic and the opening of pre-registration for the "Never Adapt: The J Challenge " game. Available soon on the portal,, the game is built on a multimedia platform and inspired by the concept of "breaking conventional boundaries''. It will allow users to test their J factor through all the major social networks by testing their compatibility with the values and ethos of Jeep and everything it stands for.

The game is comprised of five challenges - each of them inspired by one of the core values ​​of the Jeep brand: uniqueness, passion, adventure, freedom and authenticity. From Saturday 3rd December, users can start accessing the link and begin to register for the game, thus ensuring the possibility of receiving a notification when the game officially starts. Each user has a personalised page where they can view their status or progress and archive their results achieved during the game.

After completing each of the five challenges, the score will be calculated on the results of the affinity test with the values ​​of Jeep and activities on various social networks. Once users have completed the challenges, they will have a few days to improve their final score.

Dedicated to those who identify with the core values ​​of the American brand, the game will lead you to discover your wilder, more adventurous side, while acknowledging uniqueness. It will be a journey based on passion, a sense of adventure and freedom – all indicative of those who choose the Jeep brand. The content and implementation on the web were created in collaboration with xister.

Previewed for a national audience in Bologna, the new special series Jeep Wrangler offers an exhibition inspired by the Arctic winter with exclusive stylistic details – 17” blacks wheels and matching hard top Mopar ® accessories. The new special version evokes the extreme conditions of Arctic regions to highlight how, thanks to legendary off-road capability improved by seven decades of technical development, the Jeep Icon is able to master the toughest trails and most challenging driving conditions.

Available in Jeep showrooms by the end of January 2012, the Arctic special version will only be equipped with the 2.8-liter turbodiesel in two-and four-door configuration.

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