Tuesday, January 24, 2012

Richard Branson's Virgin Money Senate House Projection

Virgin invites you to the world's first 270 degree outdoor projection mapping event in Central London!

On the 10th January, Richard Branson will be kick-starting Virgin's quest to make banking better with a world first: 270˚ outdoor projection mapping.

On Tuesday 10th January at 5.15pm, BMB neon launched the first ever 270 degree fully immersive 3D projection for Virgin Money. Against three walls of the inner courtyard of Senate House in Bloomsbury, the three minute spectacular will be kicked off by Sir Richard Branson and take the viewers on a exhilarating journey through the Virgin brand story – the two and a half minute ad featured iconic images from the Virgin stable including hot air balloons, trains, planes, even space shuttles. And at the end of the dazzling display the Virgin Money logo appeared with the strapline: "40 years of better. Now in a bank."

Later Richard Branson told the BBC: "People are suspicious of banks and they have good reason to be after the last few years. "The Virgin brand is well trusted and has always offered good products in a range of different businesses..We think we can come in and shake up the industry."

Virgin bought Northern Rock at the end of last year and plans to turn all 75 branches into Virgin Money branches during 2012. Trevor Beattie, Co Founder of BMB said: "It's not every day you help launch a high street bank. And this being Virgin, we wanted to do it in as spectacular and memorable a fashion as possible. Neon have pulled out all the stops on this. The world will seem very 2 dimensional afterwards."

The media first was developed by BMB neon, their first project with Virgin Money, who worked with the production house Projection Advertising to ensure the VIP viewers will be ducking, gasping and left awe-inspired by the 3D spectacular in which they'll be standing.

Wednesday, January 11, 2012

Japan's Homare Sawa wins Ballon d'Or award

Japan's World Cup Football winning team captain Homare Sawa was named winner of the FIFA World Player 2011 on Monday at a glamorous gala in the Kongresshaus in Zurich.

The 33 year old Japanese striker made history as the first ever Asian winner of a World Player award. She received the award from popstar Shakira.

Sawa beat off Brazilian Marta and denied her a sixth successive triumph. Marta was second placed by picking up 17.28 per cent of the votes, while the fellow japanese received 28.51 per cent of the votes.

Her Japanese World Cup Football winning team's coach Norio Sasaki won the FIFA World Coach Women's Football award. The awards are voted for by the coaches and captains of the world's national teams, as well as international media.

Tuesday, January 10, 2012

Messi wins FIFA Ballon d’Or award

Barcelona's Argentine forward player Lionel Messi was named winner of the FIFA World Player 2011 on Monday at a glamorous gala in the Kongresshaus in Zurich.

The 24 year old Barca player, who made history by becoming the first Argentine player to win the award in 2009, beat off his teammate Xavi and Real Madrid's star Cristiano Ronaldo. Messi received 47.88 per cent of the vote, beating Ronaldo, who was second with 21.60 per cent and Xavi with 9.23 per cent of the vote.

This is the third successive year he is winning the FIFA Ballon d’Or award. The award crowns a successful year for Messi, who won the Champions League, the Spanish League, the World Club Cup, as well as the Spanish and UEFA Super Cups with Barcelona.

Addressing media persons he said “It is a huge pleasure. It is the third time and it is a huge honour and I would like to share this award with my teammates both in Barcelona and Argentina.

“I want to share this also with my teammate Xavi. It is the fourth time we are here together and it is an honour to play together on the pitch”.


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