Tuesday, January 24, 2012

Richard Branson's Virgin Money Senate House Projection

Virgin invites you to the world's first 270 degree outdoor projection mapping event in Central London!

On the 10th January, Richard Branson will be kick-starting Virgin's quest to make banking better with a world first: 270˚ outdoor projection mapping.

On Tuesday 10th January at 5.15pm, BMB neon launched the first ever 270 degree fully immersive 3D projection for Virgin Money. Against three walls of the inner courtyard of Senate House in Bloomsbury, the three minute spectacular will be kicked off by Sir Richard Branson and take the viewers on a exhilarating journey through the Virgin brand story – the two and a half minute ad featured iconic images from the Virgin stable including hot air balloons, trains, planes, even space shuttles. And at the end of the dazzling display the Virgin Money logo appeared with the strapline: "40 years of better. Now in a bank."

Later Richard Branson told the BBC: "People are suspicious of banks and they have good reason to be after the last few years. "The Virgin brand is well trusted and has always offered good products in a range of different businesses..We think we can come in and shake up the industry."

Virgin bought Northern Rock at the end of last year and plans to turn all 75 branches into Virgin Money branches during 2012. Trevor Beattie, Co Founder of BMB said: "It's not every day you help launch a high street bank. And this being Virgin, we wanted to do it in as spectacular and memorable a fashion as possible. Neon have pulled out all the stops on this. The world will seem very 2 dimensional afterwards."

The media first was developed by BMB neon, their first project with Virgin Money, who worked with the production house Projection Advertising to ensure the VIP viewers will be ducking, gasping and left awe-inspired by the 3D spectacular in which they'll be standing.


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