The 38-year-old actor pipped the likes of "King Khan" SRK, Dabangg Khan, khiladi Kumar, John Abraham and Ranbir Kapoor to clinch the top spot.
The 'Agneepath' hero had a tough competition from around the world last year. But this year he won by bigger margin as he received votes from all over the world including Asia, Europe, Africa and South America.
Even though he was the hot favourite and led right from the beginning, the win came as a major surprise to Indian cinema's hottest pin up.
"I am extremely humbled at the decision of the public, also a little embarrassed as I just can't imagine myself as sexy! I'm actually someone who's just trying to get by with his battered, bruised and broken tools. So a big thank you to all for this dose of encouragement! Thank you Eastern Eye readers for this very sweet recognition," said Hrithik.
He beat Pakistani singer-turned-actor Ali Zafar was the surprise runner up. 'Dabangg' hero Salman Khan finished third and while last year's runner up Shahid Kapoor came fourth.
Bollywood newcomer Sidharth Malhotra was the highest new entry at fifth place and narrowly beat off popular TV star Kushal Tandon who was sixth.
Shah Rukh joined the list at seventh place and was followed by John Abraham at eight and Ranbir at nine.
Others who made it to the top 20 includes One Direction star Zayn Malik (12), newcomer Varun Dhawan (13), singer Jay Sean (14), actors Akshay Kumar (15), Emraan Hashmi (16) and Imran Khan (17), Abhishek Bachchan (18), Saif Ali Khan (19) and Pakistani singer Atif Aslam the last.