Indian Cricket Team skipper Mahendra Singh Dhoni has topped the list of celebrity brand endorsements.
The second round findings of CelebTrack, which is a joint effort of Percept Talent Management and Hansa Research, Dhoni has taken over Sachin Tendulkar, who had been leading the first round. The Little Master now hold the fifth position.
Dhoni has not only surpassed just the sportspersons, but also the Bollywood celebrities like 'Badshah of Bollywood' Shah Rukh Khan, Amitabh Bachchan, Akshay Kumar, Aishwarya Rai, Katrina Kaif, Hrithik Roshan, and Aamir Khan.
Shah Rukh Khan, who co-owns the IPL franchise Kolkata Knight Riders, holds the second place.
When the brand ambassadors from all the sports, minus cricket, are considered, the list is led by Indian tennis player Sania Mirza. Sachin holds the second place of the top-of-the-mind brand list, when only cricketers are considered.
Dhoni also leads the Forbes' list of world's 10 top earning cricketers followed by Tendulkar, Yuvraj, Rahul Dravid and Sourav Ganguly.