Wednesday, July 14, 2010
The subcontinent's most expensive sportsperson, Dhoni, is associated with 22 brands namely PepsiCo, Reebok, Aircel, Godrej and Hersheys etc,... Last year, Forbes magazine named him the 'world's highest-grossing cricketer'. He is cricket's first $10 million-a-year man. Dhoni charges up to Rs 6 crore for an endorsement a year.
With this big budget deal, Dhoni has surpassed little master Sachin Tendulkar in the corporate contract sweepstakes. In 2006, Tendulkar signed a three-year deal with sports management firm Iconix worth Rs 1.80 billion.