Internet giant Yahoo! has roped in worldwide
Soccericon ‘David Beckham’ as its "global sports ambassador" for its ad campaign ahead of the FIFA World Cup.
Yahoo will now feature a separate online channel for David Beckham to broadcast his message to nearly 600 million users in 20 countries. The financial terms between Yahoo! and Beckham were undisclosed. Beckham’s contract will be running through September with the potential for it to be extended.
Beckham, who is with the England team, but not a part of the World Cup squad because of a ruptured Achilles tendon will share his thoughts and experience in three consecutive World Cup championships and his club experiences in both Europe and the US.
This ad campaign ensures David Beckham’s participation throughout the soccer tournament from June 11th to July 11th. Millions of football fans around the world can directly connect to David Beckham and ask him questions through multiple Yahoo channels including Yahoo Mail, Yahoo Answers and Yahoo Messenger etc...
So get ready to enjoy the golden opportunity of getting some interesting facts and useful tips from this soccer hero.